Salesforce’s acquisition of Datorama to its ohana means an immense improvement on how the world’s #1 CRM platform solves digital transformation needs—and of course, AFDigital did not miss the opportunity to team up with Datorama to boost their marketing intelligence capability.
With Datorama, Salesforce gives businesses transparent and unified access to all their marketing insights, expanding the capability of this already amazing platform.
How Does This Help AFDigital’s Customers?
In today’s era of intelligent marketing, businesses are catering to customers who are empowered by the proliferation of various channels and connected devices—giving them more choices now than ever before. To meet the empowered customer’s needs, businesses need to know and engage their customers and personalise their experience. While Salesforce provides them with all these capabilities, how can companies know if they are successful? Underpinning all these is measurement.
Datorama enables AFDigital to embed measurement into their solutions and allow its customers to:
- Connect and unify all—and this means all—their marketing data from various sources into one single source of truth. Its AI-powered clicks-not-code approach makes it a fast, easy, and scalable tool.
- Visualise AI-powered insights with Datorama’s AI-powered technology and out-of-the-box dashboards that allow them to optimise campaigns and forecast marketing projections in real time.
image from Datorama
- Collaborate and act to drive ROI and growth by sharing reports across channels and campaigns with key stakeholders, partners, and clients. Datorama keeps data up-to-date, easy to access, and simple for everyone to understand.
What’s the Data on Datorama?
Datorama is the leading global marketing intelligence company and platform, whose technology powers the world’s largest brands such as Ticketmaster (who achieved a 30% increase in revenue and 99% data integrity), Trivago (who attained up to 80 hours saved per day and 15% reduction in reporting errors), and more.
Pushing innovation boundaries, they drive cross-platform marketing intelligence by providing one system of record and insight into marketing and putting marketers in control of all their data to make smarter decisions.
What’s the Next Step?
Incorporating marketing intelligence to AFDigital’s solutions means less time building reports and dashboards, more time measuring and optimising every campaign for maximum ROI — which is what every forward-thinking marketer wants. AFDigital’s partnership with Datorama empowers them to build smarter customer journeys and bring more value to their customers.
Talk to us to learn more about Datorama’s capabilities!