As more brands adapt to today’s era of intelligent marketing, SMS is becoming an increasingly essential tool to connect with customers on the move. Yet SMS is a bit underrated, with many brands missing out on a direct, immediate, and personalised way to engage with customers.
AFDigital is not overlooking this hidden gem, though — we’re sprinkling magic dust onto our SMS services and by partnering with SMS-Magic, the leading Salesforce text messaging application, to provide the best mobile marketing and customer service tools for our customers.
The Magic of SMS-Magic
With SMS-Magic’s Converse and its robust SMS capabilities, AFDigital can enable their clients to deliver powerful text messaging in the simplest way possible. While everybody claims that their app is native Salesforce, SMS-Magic is more than just an API—it’s deep, native integration. It’s Lightning-ready, equipped with clickable configuration, intelligent routing and delivery, and plug-n-play integration. SMS-Magic makes its app so simple to use so companies can focus on conversion, not technology.
Implementing the Salesforce app to AFDigital’s solutions offers significant benefits across sales, service, and marketing:
Converse, when integrated with Sales Cloud, empowers sales teams to have personalised conversations with more leads, respond to questions faster, and convert more business. Rep guidance allows reps to effectively handle large volumes of prospect conversations to close more deals faster. SMS-Magic’s clients have had 40% more conversions and 25% faster sales cycle, enabling them to handle and move more purposeful opportunities in the pipeline.
66% of customers will pay more for a product with a mobile messaging channel and 68% prefer messaging than phone or email. Customer service teams can respond quickly, resolve issues faster, and communicate more effectively with SMS-Magic in Service Cloud, increasing agents’ productivity and NPS ratings. With Converse, reps can handle 6x more responses for every phone call, garnering an average handle rate of 6:1.
With SMS-Magic and Salesforce Marketing Cloud, get a 70% response rate, 90% read rate, and 50% higher ROI from your marketing campaigns, complete with reports and dashboards capability to help teams track and monitor their campaigns. Teams can now attract more leads, fill their pipeline with opportunities, and get more value from their campaigns when mobile marketing is blended with other marketing channels.
image from www.sms-magic.com
SMS-Magic is the leading text messaging platform for businesses, helping companies better connect with their customers for over a decade. As the most recommended SMS messaging app on the Salesforce AppExchange platform, SMS-Magic has worked with global brands across industries including contact centres, higher education, retail, and more.
Forwarding the Message
AFDigital is taking the marketing technology world by storm, and it’s nowhere near stopping. This newest partnership with SMS-Magic allows AFDigital to further improve its services and solutions, with the goal to cover all possible touchpoints for an intelligent customer and bring the most value to their clients by building smarter customer journeys.
Talk to us to know how AFDigital can implement SMS-Magic across your business.