Leads generation had been a huge part of marketing these days. And with customers leaving digital footprints left and right, lead generation is now much easier. Still, having a bloated list with leads that show low sales-readiness does nothing for a company. Which is why AFDigital ups their leads data intelligence with a new partner: SalesWings.
AFDigital strengthens its commitment to simplify the lives of our clients’ entire sales and marketing teams through a new partnership with SalesWings, a Salesforce CRM app that tracks, records, and qualifies leads. With its Salesforce Sales and Marketing Cloud integration, SalesWings allows AFDigital to offer better lead intelligence that sits perfectly between power and simplicity.
How does SalesWings qualify leads?
SalesWings qualifies leads via a) AI-led predictive lead scoring; and b) intuitive point lead scoring. With this combination, you are provided with a detailed real-time tracking that goes beyond the standard tracking. Let’s take for example website tracking. This capability will unearth data beyond when your customers are visiting your site: Which videos are they watching and for how long? Are they scrolling through your longs pages and how far? Where do they go after their site visit — your LinkedIn page, your Facebook, other sites?
And why is Saleswings tracking all these data? Simply because 67% of the buyer journey happens before a buyer engages a salesperson. They research by watching videos, reading reviews, and scanning social media accounts. Having all these pieces of information available to you makes it visible which leads have shown the most interest and who are more likely to convert.
How does this partnership benefit AFDigital clients?
Partnering with SalesWings proves that data intelligence is one of AFDigital’s top priorities. We understand that our clients do not only need data, they need it organised and functional for their sales and marketing teams. Here are ways by which you benefit from this new partnership:
More timely sales engagements
Because SalesWings not only provides leads data but also presents it in an intuitive platform (check the red flame!), your sales team is able to shorten their response time to the most engaged leads. Because engagement happens almost real-time, clients see an increase in lead qualification rates and faster sales cycles.
Crystal clear insight on a lead’s intent
Customers interact with your brand in a lot of different ways and Saleswings organises data from each interaction so that you are able to respond appropriately to each lead. By combining engagement data from channels like website, ads, emails, or videos with valuable customer profile insight, Saleswings helps you make smarter sales and marketing decisions for each customer.
With this new partnership, you are now better able to place a customer in the right email marketing journey or choose which products to show on retargeting advertising ad campaigns.
Contact and company data enrichment
Salesforce’s Sales and Marketing Clouds have always been data-driven and Saleswings enriches the data that these two clouds host. The Salesforce app performs on-going lead data enrichment that provides essential information for lead qualification and lead segmentation (job title, Linkedin profiles, company size, location, or phone number).
Why is this important? Because you can be ensured that your CRM data is always up-to-date and complete. Moreover, you remove the burden of providing information away from your customers and placing it on this awesome app — keep your forms short, while still getting complete information about your lead’s potential.
Having ample leads is great. But nothing beats being able to distinguish your leads, ensuring that you get in touch first with those that have shown the most interest with your brand. This way, you are confident that your sales and marketing teams are focusing their efforts on the right people.
Activate a quality over quantity lead conversion with AFDigital and SalesWings. Know how by clicking here.