APAC Marketing Pioneer AFDigital extends global reach to Europe with Dutch Partner RIFF
AFDIGITAL, an APAC-based marketing tech consulting and operations company have announced a strategic partnership with Amsterdam-based digital marketing firm RIFF.
RIFF is well known for their success as the key social partner for global brands like Philips, McDonalds, Nikon, Volvo, Randstad, Rabobank and Google.
RIFF belongs to TWC Group, led by Tobias Walraven, RIFF is an international digital company based on a solid Dutch foundation offering a full suite of digital marketing services across Europe.
“As we see the need to follow our clients around the globe 24×7 offering customer service through social media channels with the right cultural approach, we believe in connecting with business partners like AFDigital, we can proudly expand our network in the APAC region with support offices in Singapore, Sydney and Manila.” – Tobias Walraven, TWC Group Chairman
The strategic partnership allows RIFF to offer it’s proven “Build, Boost, Engage” model to existing multi-national clients with boots-on-ground in key hubs across Asia and better scale with off-shore delivery. AFDigital’s APAC Delivery Operations allows RIFF Amsterdam headquarters to focus on consulting, innovation and quality excellence while delivery can be scaled in the Philippines.
“Our partnership was a no-brainer. We share the same DNA and the same challenges. The more we discussed our passions, we easily found multiple ways we can add value to each other” – Robin Leonard, AFDigital CEO
AFDigital, a Salesforce Gold Consulting Partner, recently launched a series of user-friendly packages that accompany Salesforce licenses to help ANZ clients quickly onboard and get operational. AFDigital are aggressively investing in ANZ and ASEAN markets, and later Europe through the RIFF partnership.
AFDigital rose to fame with household logos across APAC like Qantas, Revlon, Nikon, Changi Airport, Audi Australia, Stockland, TV5, Malaysia Airlines, Traveloka, Meralco, Bank of the Philippines Islands and Banco De Oro. One of the early Salesforce Marketing Cloud partners in 2012, AFDigital excelled at services requiring the implementation and operation of Social and Marketing Technology. Aside from technology implementations, their cornerstone offerings include full suite digital marketing operations e.g. Content, Engagement and Analytics.
“The APAC market is the fastest growing, most innovative market for our clients. We want to be where our clients are and help them with deep local knowledge since the digital marketing game is played differently in every market. This is a great opportunity for us to be able to offer our services in APAC with local knowledge and support. This opens not only geographical opportunities for our clients but also a better offering in supporting local social media platforms like WeChat and Weibo” – Ludo Raedts, Managing Director, RIFF
To find out more about this partnership, please don’t hesitate to reach out to Robin Leonard on firstname.lastname@example.org or Tobias Walraven on email@example.comRead More