One of the goals of our existence is to find happiness. It is something that we aspire to in all aspects of our life – both professional and personal. But happiness is also an aspirational goal for business. As business owners, we aim to try and make our customers happy – because a customer happy with your product or service will always bring his business to you.Read More
Google Analytics is one of the most powerful tools you can use to look under the hood of your website and see how it’s performing – and the great thing about it is it’s totally free. Unfortunately, not a lot of people know about this tool, and this includes people who own websites.Read More
The internet is now as pervasive a technology as television or the radio. But despite its astonishing growth and widening global reach, it is hard to believe that it is barely out of infancy. The internet is still evolving and the way we measure the effectiveness of our online products is also changing.Read More
All companies aspire to produce content that will go viral. This instant boost of popularity can increase sales, engagement, and attract a wider audience. The brand achieves instant recall among customers, strengthening the brand health.Read More
You’ve set up your social media sites, and now you’re planning to come out with a blog to attract more users to the site. Many marketing teams start out strong with a series of prepared posts, but they eventually lose momentum when they run out of creative ideas.Read More
When marketing your business, one cannot ignore the growing influence of a new marketing medium: social media.
Social media channels can serve as an extension of your brand image that can potentially reach millions of people. But as more businesses begin to explore its social media options, is it wise to hire a professional agency to manage your social pages? Or should you keep everything in-house?Read More
Facebook has created a new social landscape — one that comes with its own set of unspoken social rules. Yet many have underestimated the power of this medium. Many people assume that because Facebook is not a “physical place,” the consequences of their inappropriate behavior would have no effect on the real world.
They couldn’t be more wrong.
Your behavior on Facebook, and the Internet at large, can affect everything from personal and professional relationships to your future job employment. Do not mistake your online identity to be an alter ego that behaves shamelessly. The rules of etiquette that apply in the real world also apply online.
Here is a list of common Facebook rules that everyone breaks, and why it’s wise to not cross the line:Read More
LinkedIn has established itself as the preferred way for professionals to network online. With a growing database of millions of users, it is a reliable platform to find jobs and make connections. You can post your academic background and career experience, which helps expand your professional network.Read More
According to Forbes.com, it is nearly impossible to measure the ROI of a social media campaign. “The simple reason was that it is virtually impossible in most scenarios to isolate cause and effect – to separate out a component of “return” attributable to a single factor of “investment”, especially on a variable cost component like “marketing costs.”Read More
Content marketing is a great way to have your viewers engage with and talk about your business. If you deliver great value and service to the people reading your blog, you will be attracting more customers who seek your knowledge. They will brand you as an industry expert. This is a fantastic way to build your online reputation and grow your business.Read More