MUSIC FESTIVAL MARKETING & BRAND LAUNCH
About the Client:
Neverland was founded by ex-Tomorrowland executives to drive large scale EDM events in South East Asia.
As a new events company, their success rode on their ability to fill a 40,000-person stadium for their first show.
What We Did:
AFDigital was appointed as their marketing partner to help them create a strong brand presence and drive attendance to their first major EDM Festival in Manila. We created everything for the client, from the logo to the website and all their social assets and heavily marketed and advertised their upcoming event. One of the greatest challenges was that we couldn’t legally announce the international artists performing (Afrojack, Axwell, Ferry Corsten Jr. and others.). With 3 months advance preparation their first major event was a SELL-OUT and the brand successfully launched in Asia with continued success.
SERVICE: SOCIAL CONTENT, ADVERTISING & EMAIL, EVENT MARKETING