BEAUTY INSIGHTS ACROSS 12 ASEAN MARKETS
About the Client:
Revlon is the one of the world’s leading cosmetics and beauty brands.
Revlon is deeply entrenched in Asian markets. However, their product development is driven from the US. Revlon Asia needs to understand the unique challenges and trends in their specific markets so they can make strategic localised marketing decisions.
What We Did:
AFDigital used Social Studio to gather social mention data on Revlon, competitors, and key topics that the client wanted to understand better across aspects of their brand, as well as trends that are coming out of Asia like cushion compacts and Halal beauty. By looking at the conversations on a 36-month basis per market, we are able to see if the conversations are increasing or decreasing over time, and what the key conversation trends are in each country. This allowed Revlon to make key marketing decisions about how they approach the market, as well as gaining insights for content and marketing campaigns that may be popular with the customer base.
SERVICE: SOCIAL STUDIO, BRAND REPORT, INSIGHTS REPORT