General Pants Co.
Marketing Cloud for Retail Clothing
About the Client:
General Pants Co. is an Australian fashion retailer that sells both local and international brands, specialising in streetwear, denim, skate clothing, and surfwear.
The brand needed help with their digital transformation journey to improve their customer experience through the Salesforce platform.
What We Did:
AFDigital worked closely with General Pants Co. to implement Salesforce Marketing Cloud, set up Email Studio and a basic journey, and implement a Web Abandonment email automation. AFDigital provided best practice foundation implementation that enabled General Pants Co. to become self-sufficient on the platform and maximise its capability to build smarter customer journeys.