Portfolio

General Pants Co.

Marketing Cloud for Retail Clothing

About the Client:
General Pants Co. is an Australian fashion retailer that sells both local and international brands, specialising in streetwear, denim, skate clothing, and surfwear.

Problem(s):
The brand needed help with their digital transformation journey to improve their customer experience through the Salesforce platform.

What We Did:
AFDigital worked closely with General Pants Co. to implement Salesforce Marketing Cloud, set up Email Studio and a basic journey, and implement a Web Abandonment email automation. AFDigital provided best practice foundation implementation that enabled General Pants Co. to become self-sufficient on the platform and maximise its capability to build smarter customer journeys.


Client: General Pants Co.
Date: May 22, 2019
Service: Marketing PowerOn, Email Studio, Automation