Salesforce rolls out new features to Social Studio, making it a more powerful social media marketing tool than ever before. This January 2019 update packs features that lets you do more for your Instagram and Facebook accounts while increasing efficiency and maintaining data privacy.
Here’s our release notes-in-a-nutshell for the Social Studio January 2019 update.
View and do more for your Instagram
The latest iteration of Social Studio now offers more flexibility when it comes to your Instagram content. The January 2019 release now lets you:
- View and engage with customer replies in Social Studio
- View tagged content in Social Studio and Command Center
- View conversation threads in Social Studio
- View your own Instagram Stories in Social Studio
The inclusion of Instagram Stories is especially a welcome change, given that over 300 million people use this feature. With the appearance of Stories in your calendar, metrics such as taps forward, taps back, exits, impressions, and reach are now accessible.
Manage online reputation through FB Recommendations and Targeting
You can now do more with Facebook on the updated Social Studio, allowing you to manage and improve your online reputation. Here are two new tasks you may now perform from Salesforce’s social tool:
- Recommendations. Focus your online reputation by filtering posts that you “Recommend” and “Doesn’t Recommend” under the Engage column. A richer feedback system, this change lets you gain more visibility in communities relevant to your brand.
- Targeting. Engagement is all the rage now with Facebook’s updated algorithm and this Social Studio update lets you increase your post’s engagement through audience targeting. When uploading your content, you may now type and search various Interests to enrich targeting options.
Increase efficiency via Share and Duplicate Screen
A centralised screen creation makes it easier for other teams to access necessary information — a great feature if you have teams located in different locations. Created screens may be shared or duplicated.
Here are the key differences:
Maintain Privacy through ‘Protected’ Employee Data
While having access to all movements and pieces of information on a social media marketing tool seems like a great idea, a few network privacy legislation and individual employee requests deem it necessary to have the option to restrict employee’s personal information. This update now lets you protect employee information by opting to hide the following:
- Leaderboard card data that is visible on the engagement summary dashboard.
- Assignment card data used in dashboards and workbenches.
- Newly-created reports.
There you have it, the latest updates to Social Studio. You may also watch the full release overview via this link. Have you taken the new features for a spin? What did you think of them? Let us know in the comments section. If you need help with Social Studio, we can help you out. Send us a message and talk to us!