Valentine’s Day is fast approaching and you won’t want to miss it.
While people previously thought of Valentine’s Day as dedicated only for couples, it has now become a celebration for everyone. People now give gifts to show appreciation for the people in their lives: their partners, family, friends, pets, and even themselves.
Believe it or not, Valentine’s Day and social media have a common ground.
Social media was initially meant for people to have an alternate platform to ‘socialise’ with each other. But for its ability to explore creativity and to reach a massive amount of people, it has also become a perfect avenue for businesses to reach and engage customers right where they are.
Because of this change, the marketing industry was able to leverage on social media to maximise the potential of Valentine’s Day to talk to those who celebrate it (basically, everybody). The countless campaigns (such as themed-frames from Facebook and filters from Instagram) that have sprouted across social media have changed the way Valentine’s Day is celebrated. Now, there’s more to this holiday than just the standard and traditional flowers-and-chocolates combination.
As digital marketers, how do we take advantage of the endless possibilities? Here are some tips:
Seize the perfect timing. When scheduling a campaign for Valentine’s Day, make sure it’s on the most perfect day possible. Not too early, not too late. As V-Day is an occasion that is quick to come and go, plotting the perfect time for posting might open more doors for you to establish brand awareness to the right audience.
Craft witty hashtags. Everybody will be using the same old #ValentinesDay and you can, too. But you can also create your own hashtag that would make you both ride on the trend and also rise above the clutter.
As an example, Twitter once used #Galentines for people who celebrate Valentine’s with their “gals”. Make your hashtags witty, catchy but also understandable for your audience.
Invite your audience to tag others. Since everybody has different reasons (and people!) to celebrate this holiday, it’s the perfect time to engage them and ask to engage their partners, friends, and family. A simple, “Tag the person you want to spend your Valentine’s with” gives you an opportunity to reach potential customers.
Leverage Instagram Stories. Instagram’s Story feature is changing the way online ads are used. It creates a sense of urgency (because of its 1-day limit) and a genuine, cohesive way of telling a brand’s story. Create a relevant and engaging story for your customers to keep them interested and feeling loved.
Curate themed posts. Facebook and Twitter regularly release themed updates for their apps. Facebook released heart-themed video filters and wall post backgrounds, while Twitter spread various catchy hashtags. If this is your angle of business, you might want to consider this option as a way to boost and add a little zing to your marketing strategy.
And don’t forget the singles!
We need to keep in mind that not everyone has someone to spend Valentine’s Day with. You can tap this specific market in a different way. Make them feel that this celebration is for everyone — inclusion is key.
THE POWER OF MOBILE PHONES
Speaking of inclusion, never underestimate the power of mobile phones. In this digitally-led era, everyone has their own mobile phones, giving the means to access content anytime, anywhere. So it’s best to adapt to this and continually create mobile ads that will be an outlet of information for customers.
Mobile phones allow people to do things on the go. If you forget to buy a gift for your loved one, you have a mobile phone to help you with that wherever you are. You can always order a gift online and even have it delivered to your doorstep (or theirs!).
Remember this level of accessibility next time you, as a digital marketer, design your content and ads. Make it easy for your audience to access your goods and services right from the palm of their hands. This builds stronger relationships and loyalty among customers and also makes them feel loved and valuable.
SHARE THE LOVE
It may sound cheesy, but everyone has the ability to help others and their business, even when it means ‘helping the competition.’ Being successful doesn’t only mean leading the leader boards but also having to build relationships and helping others as well.
This means that going viral should never be the main objective; it’s only a sweet bonus for making an effort to know your customers and to respond to their needs.
In this fast-paced, digital industry-led environment that we live in, there will be rapid, inevitable changes for everyone. It might be overwhelming at first, but why try to escape when you have the option to take advantage of it?
WHY SEIZE THIS OPPORTUNITY?
These open doors offer you and your business endless new opportunities for growth, so hear us out on this: you better take a step ahead and take advantage of them.
Being able to adapt in this time of intense competition is a must. And digital marketing is one way to stay relevant. Let us help you cope with these changes around the digital world.
AFDigital offers services that will help your company maximise the upcoming holidays. AFDigital believes in the importance of staying ahead of time, and we believe we’d make a great team! Just send us a message.