100 million active users in a day. That’s how successful Instagram Stories was two months following its launch. Since then, this feature on the photo- and video-sharing social platform has seen a lot of growth, improvements, and potential.
For socially-engaged businesses, Instagram Stories offers a fresh way to promote your products, services, and brand. Get it right and you establish a better connection with your followers – building loyalty, boosting your brand, and eventually, encouraging conversion.
Not sure where or how to start leveraging Instagram Stories for your business? Let this guide from 99firms.com give you inspiration: