One of the goals of our existence is to find happiness. It is something that we aspire to in all aspects of our life – both professional and personal. But happiness is also an aspirational goal for business. As business owners, we aim to try and make our customers happy – because a customer happy with your product or service will always bring his business to you.
Customer happiness is also what you aim for in your website. “Happiness” is converted into so many things that will be beneficial for your site. Fortunately, you can measure customer happiness through certain metrics. There are website metrics that are a sign of how happy your customers are with your site. Here are three of the most important metrics for measuring customer happiness:
In web analytics, the bounce rate is defined as the measurement of the number of visitors who view just one page on your website — this is the page they entered, which is also known as the entrance page or landing page. This means a visitor enters the page in question and then exits the site after viewing that page. A high bounce rate means that the visitor does not see anything relevant in your page. It could also mean that your page does not have an enticement or incentive for the visitor to further explore your site.
An indicator of good customer happiness is a low bounce rate because it means your visitors are encouraged to further explore your site and stay for a longer time. You can help lower your bounce rate by providing engaging content and having a well-conceptualized landing page that provides visitors with the information and services that they need.
Page views per session
The page views per session shows the level of engagement visitors have on your website. This useful tool shows the ratio of the number of page views of a visitor divided by the number of user sessions for the same time period. This is an extremely useful tool for measuring your site’s stickiness.
Time on Site
This is a metric that measures the amount of time a visitor spends on your website. This is another indicator of site engagement. The more time a visitor spends reading and clicking on various links and pages, the more engaged that visitor is and you can convert this attention positively into other actions.
You should pay close attention to these three metrics to help you gauge your customer’s happiness with your site. Looking at the numbers will help you formulate the correct strategies to further improve your site’s attractiveness to your target audience and increase their level of engagement.