AFDigital is well known in the industry for championing human experience in technology through smarter customer journeys, but its heart and core have always been its people. More than the technical expertise, getting the right people from the get-go and equipping them with the skills and knowledge needed to have a successful Salesforce career are the goals of the First Salesforce Virtual Bootcamp 2021.Read More
Between new business models and apps, regulatory changes, and dealing with a pandemic, what worked for your digital marketing strategy in recent years might no longer work in 2022. Today’s marketers must develop a sound marketing strategy to effectively engage with their consumers through various customer touchpoints while leveraging technological innovations.Read More
AFDigital welcomes Senior Marketing Cloud Consultant and Managed Services Product Manager, Brad Johnson
Brad Johnson recently joined AFDigital as a Senior Marketing Cloud Consultant & Managed Services Product Manager. Having worked in software for almost the entirety of his career, he started out in Digital Marketing as Unica’s Engagement Manager, helping clients implement their cross-channel marketing, analytics, social, and asset management solutions. He then joined ExactTarget, the Email Marketing platform later acquired by Salesforce, as an Implementation Consultant – a jack-of-all-trades consultant responsible for everything from solution design and implementation to project management, campaign management and pre-sales consulting.Read More
Everything is done digitally nowadays, which means businesses should deliver quick, seamless, and scalable solutions to their customers. Salesforce Marketing Cloud empowers businesses to do just that, enabling them to know, personalise, and engage across every customer touchpoint.
We at AFDigital have helped numerous companies achieve the results they desire through Salesforce Marketing Cloud, which is why we are excited whenever the platform rolls out product updates and releases.Read More
The primary goal for any marketer is to generate new leads. It’s undoubtedly one of the most important ways to grow your business. But in today’s online world, generating leads is not enough – marketers need to find creative ways to convert those leads into customers. Plus, the digital space is noisy and full of distractions. With so much communication going on, how do you nail down the marketing tactics that generate real returns?Read More
Not for profit organisations have faced insurmountable challenges in recent months. Most of them are learning the hard way that they need to modernise how they engage with their stakeholders across multiple touchpoints.
The current global climate has made it difficult for organisations to manage new supporters and keep up with their fundraising efforts, particularly those that depend heavily on in-person engagement. Data from the Global Online Fundraising Report reveal numerous missed opportunities with supporter outreach. For instance, emails to new subscribers are few and far in between, so organisations fail to keep them engaged and take further action. Additionally, very few of these emails are personalised, often lacking warmth and human touch.Read More
How do 1:1 Journeys translate in a Not for Profit organisation? For UNICEF, it’s getting more than double the growth in their database and a significant increase in email open rates, among other things.Read More
Business growth doesn’t happen overnight, but that doesn’t mean you can’t speed things up to get more sales and better ROI.
AFDigital’s expert-led webinar gives you a solid framework on how to build a strategy, understand digital touchpoints, personalise customer journeys, and build a scalable Marketing Cloud environment — all key ingredients to help grow your business fast.Read More
We now live in a world where going digital is no longer an option; it’s already a must for businesses to thrive. The rise of digital channels has paved the way for brands to interact with customers on a more personalised level, creating Digital Experiences across various touchpoints.Read More