BRITISH AMERICAN TOBACCO
MARKETING CLOUD FOR TOBACCO
About the Client:
Founded in 1902, British American Tobacco is a cigarette and tobacco manufacturing company headquartered in London, England with about 550 full-time employees in Australia and over 1,100 across the Australasian Area.
BAT Australia had limited marketing automation and no single view of their customers.
What We Did:
The international brand’s Australia sector tapped AFDigital to assist them in building smarter customer journeys and creating a single customer view for BAT’s trade clients. Our team worked closely with BAT to implement Salesforce Marketing Cloud and leverage its capabilities to support and enable their marketing teams to power successful 1:1 customer journeys with their clients and trade partners. We also provided ongoing support for the BAT via TeamX Assist.
CLIENT: BRITISH AMERICAN TOBACCO
DATE: SEPTEMBER 2019
SERVICE: MARKETING CLOUD, 1:1 JOURNEYS, TEAM X