Between new business models and apps, regulatory changes, and dealing with a pandemic, what worked for your digital marketing strategy in recent years might no longer work in 2022. Today’s marketers must develop a sound marketing strategy to effectively engage with their consumers through various customer touchpoints while leveraging technological innovations.Read More
Business growth doesn’t happen overnight, but that doesn’t mean you can’t speed things up to get more sales and better ROI.
AFDigital’s expert-led webinar gives you a solid framework on how to build a strategy, understand digital touchpoints, personalise customer journeys, and build a scalable Marketing Cloud environment — all key ingredients to help grow your business fast.Read More
We now live in a world where going digital is no longer an option; it’s already a must for businesses to thrive. The rise of digital channels has paved the way for brands to interact with customers on a more personalised level, creating Digital Experiences across various touchpoints.Read More
Salesforce Marketing Cloud June 2021 Release: A Review by AFDigital’s MC Practice Director Paul Cheing
Salesforce Marketing Cloud never stops optimising their platforms to provide the best service to their customers — just like us at AFDigital — and we are pumped to share with you the latest upgrades to Marketing Cloud.
This time, we tapped AFDigital’s Marketing Cloud Practice Director, Paul Cheing, to share his thoughts on the Salesforce Marketing Cloud June 2021 release.Read More
Reaching the right person with the right message at the right time is every marketer’s goal. However, it’s easier said than done. Marketing takes more than crafting a message and getting it out there. You need to meet your customers exactly where they are in their buyer journey, understand their needs, and engage with them in real-time. Simply put, you need to create personalised customer experiences across all touchpoints. The good news? It’s possible with Interaction Studio.Read More
What do sophisticated, hyper-personalised campaigns bring to the table? For Norths Collective, it’s getting an average of 40% email open rates and a sold-out concert on the first week of ticket sales — both impressive results of leveraging the power of Marketing Cloud for digital marketing transformation.Read More
Data forms the building blocks of digital transformation. AFDigital understands the importance of data security, compliance, and privacy for businesses, especially when organisations move more critical applications and data to Salesforce. Our customers’ cloud data protection has always been a high priority, so we’ve partnered with OwnBackup to help eliminate data downtime and prevent losing mission-critical data and metadata.Read More
AFDigital Bolsters Salesforce Marketing Cloud Practice with MC Capability Lead and Technical Architect
AFDigital, a Salesforce Marketing Cloud Navigator Expert Partner, has always been at the forefront of creating seamless and connected digital experiences. We’re excited to bring our new Marketing Cloud Capability Lead and Technical Architect, DAVID ROBUCK, to the table to spearhead our customers’ digital marketing journey and transformation.Read More
Living in a digital world means every business must deliver seamless and connected digital experiences at scale. Salesforce Marketing Cloud does that and more. It empowers businesses to know, personalise, and engage across every customer touchpoint. We’ve helped many companies achieve customer engagement and success through Salesforce Marketing Cloud; that’s why we’re thrilled every time there are product updates and releases.Read More