Digital Marketing Archives

B2B Sales Transformation through E-Commerce

In these extraordinary times where digital innovation advances to become the modern solution for sustainability and staying connected, more people are relying on e-commerce for convenient access to resources and essentials. This rapid calibration in technology makes stepping into digital retail a prudent and practical choice. Our recently concluded webinar on “The Modern Salesperson: Reimagine Your B2B Sales Process With Ecommerce” included some insightful tips from AFDigital’s CEO Robin Leonard and storeConnect’s CEO Mikel Lindsaar on how e-commerce can precede businesses to keep moving forward.

AFDigital took the opportunity to further upscale their digital services by successfully launching their storeConnect e-commerce store for consulting services amidst the height of COVID-19 last May. This particular move has paved the way for the company to maintain its operations and services at full scale despite the global pandemic.

storeConnect is a connected e-commerce platform that is suitable for both B2B and B2C and is 100% built on and hosted within Salesforce. The platform’s main philosophy is to leverage the power of Salesforce by integrating its features which includes a self-provisioning install process, customisable user interface, full CMS functionality, and utilisation of existing data and workflows. It’s also fully customisable enabling users to personalize their theme and import the store product themselves or have the option to choose a curated set-up package.

With its full Salesforce integration, all updates in an online store are done within Salesforce keeping all data and information properly streamlined making it convenient for a team to organize records with just a few clicks. Managing multiple price books to cater to various customers, brands, or region is also made easy as storeConnect allows multiple storefronts connected managed, and delivered, all from one system. A 24/7 system monitoring and support comes with every storeConnect installation which also includes an annual support solution to ensure the software version is always updated. One of the best things about its many attributes is the quick installation and rapid implementation of the platform allowing a smooth and efficient transition.

A number of technological advancements have recently emerged to defy the boundaries set about by the current events. These days, modern technology plays a big role in helping us get things done, disseminating information, and keeping us connected. The future of e-commerce is looking steady as it encompasses today’s era where our lifestyle is heavily influenced by digital transformation.

AFDigital Officially Datorama’s First-Ever Certified Partner in the Philippines

Furthering our dedication to give the best customer experience to our clients, AFDigital is pleased to announce that we have been appointed as the FIRST Datorama Certified Partner in the Philippines! This will enable us to help more organisations grow and evolve with marketing intelligence and analytics.

AFDigital’s Pauline Pangan at the World Marketing Summit Philippines 2020

Technology has become intertwined with the everyday lives of humans, and organisations are now left with one question: how do they cope with the ever-growing expectations of this hyper-connected society?

Marketing Cloud Release Highlights: Jan 2020

As part of Salesforce’s Spring ‘20 release, the Marketing Cloud update is PACKED with cool new tools and features that definitely make our lives as marketers easier. Marketing Cloud is the premier platform for delighting customers with 1:1 customer journeys. Here’s what’s new with Marketing Cloud and Social Studio:

AFDigital’s Pauline Pangan’s Journey: Making an Impact in the Tech-Industry

Our founder Pauline Pangan sat down with Adobo Magazine and shared her inspiring story about founding AFDigital in 2011 to building it to the company it is today.

AFDigital’s Tony Mann Featured on Formstack’s Partner Interview Series

AFDigital Engagement Manager, Tony Mann, sat down with Formstack’s VP of Partnerships Zak Pines for the Partner Interview Series.

AFDigital appointed to the Salesforce Marketing Cloud Partner Advisory Board

We are proud to announce that AFDigital has been appointed to the “Software as a Service” giant’s Marketing Cloud Partner Advisory Board!

Datorama Campfire 2019: All About Intelligent Marketing

Here’s the biggest challenge for marketers these days: the data source count is growing and reports could be overwhelming. The good news though is that there’s already a tool that addresses this challenge: Datorama, which we all saw in action during the AFDigital Campfire last November 14, 2019.

AFDigital Successfully Holds First-Ever CSX Summit

The first-ever CSX Summit was held last month in Melbourne — and it was a definite success! In partnership with Salesforce, AFDigital hosted a fruitful morning filled with valuable learnings about how businesses can provide exceptional customer service and how a 1:1 relationship with the customer can make your company stand out in the experience economy. For those who missed it, we got you covered. Here are the highlights of the event.

AFDigital’s Eventful Second Quarter, Team X Circle, and More in our October Newsletter!

AFDigital’s newsletter is back ⁠and packed with more news of how we’re getting bigger and better. We also look back at all the wonderful events we launched and were part of in the past quarter.