AFDigital were the brains behind PhilCare’s digital marketing efforts, which included social media management, social listening and reporting, and content marketing.Read More
Hello Salesforce Marketing Cloud users!
Salesforce has just announced some VERY exciting updates for their Enterprise Social Media Management solution, Social Studio, which is a mash-up and re-design of popular enterprise tools Radian6 and Buddy Media, taking the market by storm.Read More
By Robin Leonard
In today’s hyper social world, brand-customer engagement through digital platforms are no longer encouraged — they are expected. With smart phones, applications, and the Internet becoming part of anything and everything — at a rapid rate, might I add—marketers are continuously challenged to shape and reshape their CRM strategies to fit the needs of a digital, social market. Hence, the inevitable evolution from traditional CRM to social CRM. But, what exactly is it?Read More
With over 30 million business pages treading the digital waters, and a daily average of 1,500 stories in a single person’s Newsfeed, Facebook is rapidly evolving. It is prompting questions on organic reach versus paid ads, the perceived dwindling value of fans, the ROI for Facebook marketers, and of course, the ever-elusive algorithm called Edgerank. What does this mean for businesses? How do we keep up? How does it even work now?Read More