Salesforce Archives - AFDigital Home

AFDigital’s first batch of Bootcampers share their Salesforce journey

AFDigital is well known in the industry for championing human experience in technology through smarter customer journeys, but its heart and core have always been its people. More than the technical expertise, getting the right people from the get-go and equipping them with the skills and knowledge needed to have a successful Salesforce career are the goals of the First Salesforce Virtual Bootcamp 2021.

Eli Dihiansan, one of AFDigital’s successful bootcampers from the pioneer batch, writes about their journey and how they are faring post-Bootcamp.

AFDigital welcomes Senior Marketing Cloud Consultant and Managed Services Product Manager, Brad Johnson

Brad Johnson recently joined AFDigital as a Senior Marketing Cloud Consultant & Managed Services Product Manager. Having worked in software for almost the entirety of his career, he started out in Digital Marketing as Unica’s Engagement Manager, helping clients implement their cross-channel marketing, analytics, social, and asset management solutions. He then joined ExactTarget, the Email Marketing platform later acquired by Salesforce, as an Implementation Consultant – a jack-of-all-trades consultant responsible for everything from solution design and implementation to project management, campaign management and pre-sales consulting.

Salesforce Marketing Cloud October 2021 Release: Review by MC Technical Architect David Robuck

Everything is done digitally nowadays, which means businesses should deliver quick, seamless, and scalable solutions to their customers. Salesforce Marketing Cloud empowers businesses to do just that, enabling them to know, personalise, and engage across every customer touchpoint.

We at AFDigital have helped numerous companies achieve the results they desire through Salesforce Marketing Cloud, which is why we are excited whenever the platform rolls out product updates and releases.

Master your Marketing: How to convert hot leads amidst distraction

The primary goal for any marketer is to generate new leads. It’s undoubtedly one of the most important ways to grow your business. But in today’s online world, generating leads is not enough – marketers need to find creative ways to convert those leads into customers. Plus, the digital space is noisy and full of distractions. With so much communication going on, how do you nail down the marketing tactics that generate real returns?

Marketing Cloud for Not for Profit: Enabling NFPs to fulfill their missions efficiently

Not for profit organisations have faced insurmountable challenges in recent months. Most of them are learning the hard way that they need to modernise how they engage with their stakeholders across multiple touchpoints.

The current global climate has made it difficult for organisations to manage new supporters and keep up with their fundraising efforts, particularly those that depend heavily on in-person engagement. Data from the Global Online Fundraising Report reveal numerous missed opportunities with supporter outreach. For instance, emails to new subscribers are few and far in between, so organisations fail to keep them engaged and take further action. Additionally, very few of these emails are personalised, often lacking warmth and human touch.

Marketing Transformation and 1:1 Journeys for UNICEF Australia

How do 1:1 Journeys translate in a Not for Profit organisation? For UNICEF, it’s getting more than double the growth in their database and a significant increase in email open rates, among other things.

Salesforce Transformation for Retail Brand SkinKandy

SkinKandy, Australia’s largest specialist body piercing and body jewellery company, are growing rapidly and want to implement strategic technology architecture to provide exceptional customer experience and offer automated omnichannel booking services as they scale and expand globally. The key to achieving these goals? Undergoing a Salesforce transformation.

May Newsletter Recap: MuleSoft Capability, Customer Success Stories, and More

Fueled by the goal to redefine human experiences through technology, AFDigital brings its MuleSoft capability to help amplify and streamline your digital transformation.

Introducing MuleSoft, a platform that lets you build impeccable integration across applications and devices without any hindrances. Having unified data lets you deliver a single customer view, automate business processes, and build seamless and connected experiences. We’re excited to jumpstart our MuleSoft capability projects to take your digital transformation to the next level.

New Salesforce Capability, Navigator Expert Partner and more in our April Newsletter

AFDigital started the year on a high note with a new Salesforce capability, Marketing Cloud Partner status, and new team members to provide better solutions delivery and optimal customer experiences.

Salesforce Marketing Cloud April 2021 Release: A Review by AFDigital MC Consultant Tom Miller

Living in a digital world means every business must deliver seamless and connected digital experiences at scale. Salesforce Marketing Cloud does that and more. It empowers businesses to know, personalise, and engage across every customer touchpoint. We’ve helped many companies achieve customer engagement and success through Salesforce Marketing Cloud; that’s why we’re thrilled every time there are product updates and releases.