COLLEGE FOR ADULT LEARNING

OMNI CHANNEL FOR ONLINE LEARNING

About the Client:
College Adult Learning (CAL) offers supportive online learning environments with experienced mentors who are focused on a tailored approach to unique training needs.

Problem(s):
CAL wants to create a personalised and connected experience for their students from end to end and align their marketing, sales, service, and L&D departments to create a unified data strategy to drive growth.CAL wants to create a personalised and connected experience for their students from end to end and align their marketing, sales, service, and L&D departments to create a unified data strategy to drive growth.

What We Did:
AFDigital, with the help of Salesforce, implemented Marketing Cloud including MobileConnect (SMS) and Advertising Studio, and a 6-step omni-channel journey to create a seamless journey for their students. These new tools created operational efficiencies among CAL’s departments through a unified and centralised data strategy provided by Salesforce.

CLIENT: COLLEGE FOR ADULT LEARNING

SERVICE: MARKETING CLOUD, SMS, OMNI CHANNEL JOURNEY