DIGITAL HEALTH CHECK & TEAM X FOR DAKAK
About the Client:
Dakak is one of the biggest resort complex in the Philippines, offering a variety of activities from aquasports to rock climbing.
Dakak do not have an existing marketing strategy in place and has minimal digital and social media presence. Another challenge for the branch is creating a distinct image and voice for Dakak and for Villa Angelina.
What We Did:
AFDigital conducted a digital health check on the brand’s existing social media accounts and crafted a strategy on how Dakak and Villa Angelina can be presented as two distinct brands in the same property complex. The main goal is to increase reach and engagements, and translate all of these into bookings. Overall, AFDigital helped Dakak and VA achieve USD 1 to USD 54 ROI via Facebook and Instagram ads. We created A/B testing on a leads generation campaign with the goal of increasing the client database of Dakak, which will be added to the email marketing recipient list. We also created the Secret Series to showcase Dakak as the south’s best-kept secret.
DATE: JULY 2018
SERVICE: DIGITAL HEALTH CHECK, FACEBOOK ADVERTISING, CREATIVE CONTENT