EXHIBITIONS & EVENTS AUSTRALIA (EEA)
SALESFORCE MIGRATION FOR EVENTS MANAGEMENT
About the Client:
Exhibitions & Events Australia (EEA) organises Australia’s best consumer exhibitions, focusing on staging excellent events that meet both exhibitor and visitor needs.
EEA wants to tailor solutions to ensure that each customer has a rewarding exhibition experience. They want to leverage their 500K database and use Salesforce to transform their business.
What We Did:
AFDigital worked closely with EEA to migrate all their existing contacts to the Salesforce CRM, integrate Marketing Cloud and CRM, and set up dashboards and reports to create a central view of their customers and automate their communications. AFDigital also built a basic Welcome Journey for EEA and implemented a strategic platform that the brand can grow with in the next 5+ years.
CLIENT: EXHIBITIONS & EVENTS AUSTRALIA
DATE: NOVEMBER 2017
SERVICE: CRM MIGRATION, MARKETING CLOUD, 12-MONTH ROADMAP