MOVENPICK

PRE-LAUNCH MARKETING FOR HOTEL IN GHANA

About the Client:
Movenpick were launching a new Hotel in Accra, Ghana and seeking pre-launch investors.

Problem(s):
As a new development, the brand had no digital presence to start, and they needed to build trust with international investors that this was a legitimate investment in Africa.

What We Did:
AFDigital launched the brand on Social channels with informational content and targeted 1:1 advertising to help generate investor leads and build trust in the development. Based in Accra, Ghana it was important the local development had a professional and classy global look and feel.

CLIENT: MOVENPICK

SERVICE: ADVERTISING, SOCIAL PUBLISHING, SOCIAL LEAD GENERATION