MARKETING TRANSFORMATION FOR LIFESTYLE
About the Client:
North Sydney Leagues Club, now known simply as NORTHS, was founded in 1955. Now it’s not just a “club,” but a lifestyle hub for the community.
Norths had some key challenges, including manual business processes using point solutions, disparate systems, and limited member journey automations.
What We Did:
Norths is undergoing digital transformation with Salesforce to build a smarter Member Journey from acquisition to renewal. The brand tapped AFDigital to assist in centralising member information and show a single view of the customers. In addition, the brand required access to real-time actionable insights while increasing Average Lifetime Value with smarter 1:1 omni-channel Member Journeys. The team implemented Marketing Cloud with focus on Journey Builder and Mobile Connect (SMS). We also crafted two 6-step omni-channel journeys while training their team to use the platform to its full potential.
DATE: APRIL 2018
SERVICE: MARKETING CLOUD, JOURNEYS, SMS