About the Client:
Resorts World Manila is the first one-stop entertainment and leisure destination in the Philippines that features recreational thrills, world-class performances, unique events, and exciting lifestyle options.
With more competitors entering the market, Resorts World realised they needed to revamp their VIP and loyalty member journey to stay at the forefront of their industry.
What We Did:
AFDigital implemented Salesforce Marketing Cloud and built out their Email and SMS customer journeys focusing on VIP and high-spend gaming loyalty customers. VIP members now have a seamless leisure experience across mobile and email that intuitively escalated to human interaction when necessary, but also allowed scalable automation.
At AFDigital, we respect your right to privacy and ensure that your personal information is kept secure.