About the Client:
Fonterra is a leading global dairy company owned by 13,000 New Zealand dairy farmers and the world’s largest exporter of dairy products.
When the need to find out what their customers were saying on social media about Anlene and Annum in Malaysia, they searched for a partner who could assist them with Social Listening.
What We Did:
Our team provided in-depth social listening reports about their brand health, product feedback, performance of their social pages, influencers, competition, and more. This allowed Fonterra to pick up feedback from customers, understand what their competitors are doing, and measure the success of their offline marketing initiatives in the online landscape.
DATE: APRIL 2013
SERVICE: BRAND LISTENING, COMPETITOR LISTENING, SOCIAL LISTENING PLAYBOOK
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