FONTERRA

SOCIAL CUSTOMER SERVICE FOR LEADING BRAND

About the Client:
Fonterra is a global dairy nutrition company owned by 10,000 farmers and their families.

Problem(s):
To achieve their objective of digital transformation in providing service to their customers, they needed to have the best customer service available. With their agents, their ability to do so at scale was difficult with their current tools.

What We Did:
AFDigital worked with Fonterra Indonesia to enable Social Customer Service to aid their customer support agents to effectively handle issues and inquiries raised in their various social channels. This included Service Cloud and Social Studio, allowing them to give the best service and quality content to their customers. Channels supported are Facebook and Twitter.

CLIENT: FONTERRA

DATE: APRIL 2013

SERVICE: SOCIAL STUDIO, SOCIAL AUTOMATE, SERVICE CLOUD