CRM AND 1:1 JOURNEYS FOR ONLINE NEWS OUTLET
About the Client:
The Squiz is a free weekday email with a uniquely Australian take on the news headlines. Independent of all news outlets, they are committed to agenda- and opinion-free news—your shortcut to being informed.
The Squiz are quickly becoming a popular news source and with their growth, they would like to invest in long-term strategic customer engagement technology.
What We Did:
AFDigital worked closely with The Squiz to implement Sales Cloud as the foundation for all the company’s data, setup Marketing Cloud to enable them to send smarter 1:1 email communications, and put their audience into journeys to ensure maximum lifetime engagement and value. Our team also created a Refer-a-Friend page and journey to allow users to refer up to 5 friends at a time with their information to continually increase the brand’s reach and engagement. In 2019, The Squiz signed another project with us to create a Saturday Squiz option on top of their regular email sends, as well as to build their unsubscribe reason landing page so the brand can clearly track unsubscribes.
CLIENT: THE SQUIZ
DATE: MAY 2018
SERVICE: SALES CLOUD, MARKETING CLOUD, 1:1 JOURNEYS