About the Client:
ChildFund Australia is an independent and non-religious international development organisation that works to reduce poverty for children in many of the world’s most disadvantaged communities.
ChildFund Australia needed assistance with their Marketing Cloud automations to create meaningful customer journeys.
What We Did:
ChildFund Australia needed a robust solution to make their marketing processes much more efficient. AFDigital assisted the brand with a custom activity that allows their users to define mapping of entry event variables to a new data extension for their journeys. This automation, using Heroku and Marketing Cloud will allow ChildFund Australia to ultimately build a smarter customer journey and fulfill their mission.
CLIENT: CHILDFUND AUSTRALIA
DATE: OCTOBER 2017
SERVICE: MARKETING CLOUD, AUTOMATION, HEROKU
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