CHILDFUND AUSTRALIA

AUTOMATION FOR NON-PROFIT

About the Client:
ChildFund Australia is an independent and non-religious international development organisation that works to reduce poverty for children in many of the world’s most disadvantaged communities.

Problem(s):
ChildFund Australia needed assistance with their Marketing Cloud automations to create meaningful customer journeys.

What We Did:
ChildFund Australia needed a robust solution to make their marketing processes much more efficient. AFDigital assisted the brand with a custom activity that allows their users to define mapping of entry event variables to a new data extension for their journeys. This automation, using Heroku and Marketing Cloud will allow ChildFund Australia to ultimately build a smarter customer journey and fulfill their mission.

CLIENT: CHILDFUND AUSTRALIA

DATE: OCTOBER 2017

SERVICE: MARKETING CLOUD, AUTOMATION, HEROKU