Unicef

1:1 Journeys for Non-Profit

About the Client:
UNICEF is the United Nations Children’s Fund, a leading global humanitarian and development agency that works to uphold the rights of every child.

Problem(s):
UNICEF Australia needed assistance in executing their “1000 day journey” to update their donors about the highlights of a child’s life.

What We Did:
UNICEF Australia tapped AFDigital to assist them in optimising their journeys, so our team worked with the brand through advisory and on-site consulting to break down the journey in smaller journeys to make updating content easier, as well as review their Marketing Cloud set-up to avoid using populations and follow best practices. Our team set up a workshop to show UNICEF Australia how to showing how to build the first 1-2 mini journeys so that they are empowered to build the remaining communications from the main journey, enabling them to create smarter and more relevant customer experiences.

CLIENT: UNICEF AUSTRALIA FOR EVERY CHILD

DATE: SEPTEMBER 2020

SERVICE: Marketing Cloud, Advisory & Consulting, Workshops