1:1 Journeys for Non-Profit
About the Client:
UNICEF is the United Nations Children’s Fund, a leading global humanitarian and development agency that works to uphold the rights of every child.
UNICEF Australia needed assistance in executing their “1000 day journey” to update their donors about the highlights of a child’s life.
What We Did:
UNICEF Australia tapped AFDigital to assist them in optimising their journeys, so our team worked with the brand through advisory and on-site consulting to break down the journey in smaller journeys to make updating content easier, as well as review their Marketing Cloud set-up to avoid using populations and follow best practices. Our team set up a workshop to show UNICEF Australia how to showing how to build the first 1-2 mini journeys so that they are empowered to build the remaining communications from the main journey, enabling them to create smarter and more relevant customer experiences.
CLIENT: UNICEF AUSTRALIA FOR EVERY CHILD
DATE: SEPTEMBER 2020
SERVICE: Marketing Cloud, Advisory & Consulting, Workshops