DIGITAL MARKETING FOR PROPERTY DEVELOPER
About the Client:
Megaworld, the Philippines’ premier residential developer with its successful township properties continuously building world-class communities.
Megaworld had minimal digital presence and needed to build best practice digital marketing to drive lead acquisition in an ever growing market.
What We Did:
Starting from almost scratch, AFDigital helped Megaworld completely refresh their digital assets including their website, email, social, and nurture journey. After the first 6 months we had a 92% increase in organic search traffic, 39% increase in lead conversion rate and a decrease from $100/lead to $40/lead. We continued to run Megaworld’s digital marketing operations for 2 years, achieving huge success testing strategies including eBooks, CRO, advertising, and content.
SERVICE: SOCIAL AND BLOG CONTENT, ADVERTISING, EMAIL MARKETING