SKINKANDY

SALESFORCE TRANSFORMATION FOR FASHION RETAIL

About the Client:
SkinKandy is Australia’s largest specialist body piercing and body jewellery company with over 20 body piercing stores in major shopping centres nationwide after only 8 years of operation.

Problem(s):
SkinKandy needed help with their digital transformation journey, specifically with their customer view and customer journey automations.

What We Did:
SkinKandy are growing rapidly and wanted to implement strategic technology architecture that will enable them to provide an exceptional customer experience as they scale and expand globally. So AFDigital worked closely with Skinkandy to implement Salesforce Marketing Cloud in 3 distinct phases: 1) Discovery, Architecture and Design, 2) CRM Integration and Email Marketing, and 3) Omnichannel Marketing. Our team of expert consultants, architects, and developers configured Marketing Cloud for Skinkandy, including Email Studio and Mobile Studio, as well as provided extended support for the brand through TeamX Assist so they can build smarter customer journeys.

CLIENT: SKINKANDY

DATE: SEPTEMBER 2020

SERVICE: MARKETING CLOUD, EMAIL STUDIO, SMS