About the Client:
4Cabling is Australia’s leading direct-to-consumer manufacturer, wholesaler and retailer of cabling, server racks and IT management accessories.
The brand manually tracks ROI and metrics from their marketing campaigns and needed help not only to digitise and automate their processes, but also to improve their marketing strategy.
What We Did:
AFDigital successfully implemented Salesforce Marketing Cloud and integrated it with their Sales Cloud and website to power their customer data with 1:1 customer journeys, CRM personalisation, and email marketing. 4Cabling has now automated their business processes, improved their marketing strategy, and can now track their ROI and campaign metrics more efficiently.