BIG RED GROUP

MARKETING CLOUD FOR E-COMMERCE MANAGEMENT

About the Client:
The Big Red Group (BRG) is a parent company which includes the marketplace brands RedBalloon, Marketics, and others. They provide management, services, and entire infrastructure for the marketplaces within the group.

Problem(s):
BRG wants to enhance their current Marketing Cloud solution for their RedBalloon brand. The added functionality will improve the customer experience and data flow between their Salesforce CRM environment and Marketing Cloud.

What We Did:
AFDigital helped BRG revamp their Marketing Cloud solution by building Custom Cloud Pages to improve user experience and syncing data between clouds for the team to have full confidence in their data flow. We worked on custom unsubscribe, profile, and preference pages and created enhanced welcome journeys for the brand to drive people to register, subscribe, and create profiles—and ultimately provide smarter 1:1 customer journeys.

CLIENT: BIG RED GROUP

DATE: APRIL 2018

SERVICE: MARKETING CLOUD, ENHANCED JOURNEYS, SALESFORCE CLOUDS DATA SYNC