CHOICES FLOORING

MARKETING TRANSFORMATION FOR RETAIL

About the Client:
Choices Flooring is Australia’s most progressive retail floor coverings group and a major force in the Australian retail sector, with over 140 stores across the country.

Problem(s):
Choices Flooring’s key challenges include fragmented marketing technology, siloed data, and the lack of tools to measure marketing performances.

What We Did:
Choices Flooring is on its journey to digital transformation and their objectives are: to get a single view of their customer, to be able to marry and utilise the various communication channels available including SMS, Email, and Social marketing, and to properly set up benchmarks and track campaign performance through analytics and reporting, ultimately building a smarter customer journey. AFDigital assisted the brand in implementing Salesforce Marketing Cloud and configuring the platform to custom-fit their needs, including Advertising and Mobile Studio, Smart Journeys, and ongoing support through TeamX.

CLIENT: CHOICES FLOORING

DATE: AUGUST 2019

SERVICE: MARKETING CLOUD, TEAM X, 1:1 JOURNEYS