NIKON

REGIONAL DIGITAL REPORTING FOR ELECTRONICS

About the Client:
Nikon Asia is the Asian subsidiary of Nikon, the Japanese multinational corporation specialising in optics and imaging products.

Problem(s):
Nikon Asia needed to standardise the regional branch’s approach to understanding digital marketing metrics to gain global insights and apply them locally.

What We Did:
AFDigital offered Nikon a consolidated global reporting service where different markets are compared using a set of metrics. Our team came up with a 3-year historical mapping of metrics across 9 regions, measured online performance for the brand, and provided monthly and quarterly reports. We also provided ad hoc crisis reporting as well as actionable insights for improved online performance.

CLIENT: NIKON

SERVICE: MONTHLY REPORTS ACROSS 9 MARKETS, QUARTERLY REPORTS, AD HOC CRISIS REPORTING