About the Client:
Nikon Asia is the Asian subsidiary of Nikon, the Japanese multinational corporation specialising in optics and imaging products.
Problem(s):
Nikon Asia needed to standardise the regional branch’s approach to understanding digital marketing metrics to gain global insights and apply them locally.
What We Did:
AFDigital offered Nikon a consolidated global reporting service where different markets are compared using a set of metrics. Our team came up with a 3-year historical mapping of metrics across 9 regions, measured online performance for the brand, and provided monthly and quarterly reports. We also provided ad hoc crisis reporting as well as actionable insights for improved online performance.
CLIENT: NIKON
SERVICE: MONTHLY REPORTS ACROSS 9 MARKETS, QUARTERLY REPORTS, AD HOC CRISIS REPORTING
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