About the Client:
Nikon Asia is the Asian subsidiary of Nikon, the Japanese multinational corporation specialising in optics and imaging products.
Nikon Asia needed to standardise the regional branch’s approach to understanding digital marketing metrics to gain global insights and apply them locally.
What We Did:
AFDigital offered Nikon a consolidated global reporting service where different markets are compared using a set of metrics. Our team came up with a 3-year historical mapping of metrics across 9 regions, measured online performance for the brand, and provided monthly and quarterly reports. We also provided ad hoc crisis reporting as well as actionable insights for improved online performance.
SERVICE: MONTHLY REPORTS ACROSS 9 MARKETS, QUARTERLY REPORTS, AD HOC CRISIS REPORTING