AFDigital Home AFDigital Home
  • About
    • About AFDigital
    • Partnerships
    • Why Choose Us
    • Team
  • Services
    • Technology Implementations
    • Marketing Operations
    • Transformation Advisory
  • Customers
    • Success Stories
    • Testimonials
  • Industry
    • Airline
    • Telco
    • Finance
    • Media
    • Real Estate
    • Retail
  • Media and Events
    • Blog
    • News
    • Events
    • Speakers
  • SHOP
  • Contact
    • CAREERS
  • About
    • About AFDigital
    • Partnerships
    • Why Choose Us
    • Team
  • Services
    • Technology Implementations
    • Marketing Operations
    • Transformation Advisory
  • Customers
    • Success Stories
    • Testimonials
  • Industry
    • Airline
    • Telco
    • Finance
    • Media
    • Real Estate
    • Retail
  • Media and Events
    • Blog
    • News
    • Events
    • Speakers
  • SHOP
  • Contact
    • CAREERS
  •  

Stubbies

Home / Customers / SUCCESS STORIES: Retail & Commerce / Stubbies

STUBBIES

E-COMMERCE & SOCIAL MARKETING FOR MEN

About the Client:
Stubbies New Zealand is a workwear brand that sells work clothing to tradesmen and the likes. They are an iconic brand from the ‘70s on the comeback.

Problem(s):
Stubbies is naturally popular, but had no online presence. They engaged AFDigital to help them boost their e-commerce sales.

What We Did:
We built a team that could easily understand the brand and target audience, producing content to suit. Using Social Studio, we listened and engaged in fun conversations around Cricket, Rugby, BBQs, drinking and various other manly topics. Search, display, and social advertising to drive high-converting traffic to the site. We ran regular ‘user-generated content’ promotions and competitions on Facebook, Twitter and Instagram. We also targeted wives and girlfriends, as they were more likely to actually purchase online.

CLIENT: STUBBIES

SERVICE: SOCIAL MEDIA MARKETING, E-COMMERCE, SOCIAL ADVERTISING

Subscribe


Twitter

Tweets by @afdigitalsocial

Instagram

afdigitalsocial

Greeting everyone a happy new year! 🥳 2020 has Greeting everyone a happy new year! 🥳

2020 has been a rollercoaster ride for all of us — but as we start 2021, may this new year become an opening door for new opportunities, connections, and achievements. Last year, we helped our clients redefine their customer, partner and employee experiences even during unprecedented times and we look forward to helping more this year.

AFDigital is proud to announce our newest tagline: REDEFINE EXPERIENCE. Being a Multi-Cloud Salesforce Consulting Partner allows us to cater to your digital transformation needs which is why we wanted to focus on Redefining Experience for our clients, partners, and employees through technology.

#WeAreAFD
#RedefineExperience
Greeting everyone a happy new year! 🥳 2020 has Greeting everyone a happy new year! 🥳

2020 has been a rollercoaster ride for all of us — but as we start 2021, may this new year become an opening door for new opportunities, connections, and achievements. Last year, we helped our clients redefine their customer, partner and employee experiences even during unprecedented times and we look forward to helping more this year.

AFDigital is proud to announce our newest tagline: REDEFINE EXPERIENCE. Being a Multi-Cloud Salesforce Consulting Partner allows us to cater to your digital transformation needs which is why we wanted to focus on Redefining Experience for our clients, partners, and employees through technology.

#WeAreAFD
#RedefineExperience
AFDigital sends you the warmest holiday greetings! AFDigital sends you the warmest holiday greetings! 🎄💙

Our offices are officially shutting down for the holidays from the 24th of December onwards on January 4, 2021. See you next year!
The LiT Conversation is happening today! Join us l The LiT Conversation is happening today! Join us later as we celebrate these incredible Ladies in Tech who have been trailblazing their own industries with future-proof technology. Don’t miss this inspiring hour and register through the link in our bio.
Our LIT Conversation is tomorrow! Hear incredible Our LIT Conversation is tomorrow! Hear incredible stories from our LiT ladies Louise, Jacqui and Fiona as they share their journeys and learnings in the tech world. 

You can still register through the link in our bio!
3 more days before our LIT Conversation! Don't mis 3 more days before our LIT Conversation! Don't miss the chance to learn and be inspired by the stories of these amazing LiT ladies. 

Join the conversation and register for FREE through the link in our bio.
The uniqueness and strength of women shine most es The uniqueness and strength of women shine most especially in challenging situations. Women leaders have amazingly used their instincts to solve insurmountable problems, like battling the pandemic. The tech world also has its fair share of techblazing ladies who flourished in a space traditionally dominated by men.

Hear more from these ladies and how they maneuvered their businesses during this current crisis on our next LiT Conversations: Celebrating Ladies' Success in Tech (5 November) and stay tuned for updates on LiT Conversations: Celebrating Ladies' Success in Tech PH as "Pinays" take the stage (coming soon!)

Get LiTspirational stories, conversations and meet like-minded people by joining our community for free!
Some LiTspirational words to start the week right! Some LiTspirational words to start the week right! Let's see what Jacqui has to share as a Lady in Tech. 

As Marketing Director of Independent, an expert property company in Canberra, Jacqui used her instincts in addressing rising customer expectations — she knew they had to make some changes and boldly led her organisation's digital transformation journey.

Learn more about her story and other amazing LiT ladies on our next LiT Conversation on 5 November, 2:00 PM AEDT! Register for FREE through the link in our bio.
Ladies have taken the forefront in facing the chal Ladies have taken the forefront in facing the challenges of the global crisis, leading their nations, communities and organizations in battling the pandemic.

And so we wanted to highlight these amazing Ladies in Tech not just in Australia, but also in the Philippines! Join the SECOND LiT Conversations: Celebrating Ladies' Success in Tech on the 5th of November as we hear from our techblazing customers from Australia.
Stay tuned for updates as well on the upcoming PH LiT Conversation as "Pinays" take the stage and share their own stories in the Philippine tech world! 

Get LiTspirational stories, conversations and meet like-minded people by joining our community!
Load More... Follow on Instagram

Recent Posts

  • Redefining Connected Experience and Building Impeccable Integration with MuleSoft
  • AFDigital Leverages On Seamless Brand Experience and Enhanced Customer Engagement with the Launch of Community Cloud Page!
  • Salesforce Spring ‘21 Highlights: What’s new in Marketing Cloud?
  • Salesforce Spring ‘21 Highlights: What’s new with Sales Cloud?
  • Salesforce Spring ‘21 Highlights: What’s new with Service Cloud?

Privacy Policy

Copyright @ 2018 - AFDigital

AFDigital uses cookies to enhance the performance of our website and services, to personalise communications and marketing, and to analyse our traffic. If you accept, we may collect and store information you voluntarily share to give you the best possible journey with us. At AFDigital, we respect your right to privacy and ensure that your personal information is kept secure. I AcceptPrivacy policy