STUBBIES

E-COMMERCE & SOCIAL MARKETING FOR MEN

About the Client:
Stubbies New Zealand is a workwear brand that sells work clothing to tradesmen and the likes. They are an iconic brand from the ‘70s on the comeback.

Problem(s):
Stubbies is naturally popular, but had no online presence. They engaged AFDigital to help them boost their e-commerce sales.

What We Did:
We built a team that could easily understand the brand and target audience, producing content to suit. Using Social Studio, we listened and engaged in fun conversations around Cricket, Rugby, BBQs, drinking and various other manly topics. Search, display, and social advertising to drive high-converting traffic to the site. We ran regular ‘user-generated content’ promotions and competitions on Facebook, Twitter and Instagram. We also targeted wives and girlfriends, as they were more likely to actually purchase online.

CLIENT: STUBBIES

SERVICE: SOCIAL MEDIA MARKETING, E-COMMERCE, SOCIAL ADVERTISING