DIGITAL MARKETING FOR LENDING COMPANY
About the Client:
With 10+ years local experience providing small business loans working capital globally, Capify is Australia’s most experienced alternative lender to small business.
Capify had some issues with their current digital marketing. The brand had a tarnished email reputation, their social was not generating enough return, and their website needed optimisation.
What We Did:
AFDigital worked closely with Capify for 2 years to do their digital marketing, SEO, advertising, and social. Our team led them through a rebrand and a new website launch to revamp their image and improve their marketing strategy. We also wrote content such as blogs and social campaigns for the brand and provided reports to keep track of their progress. The brand increased its reach, engagement, and leads.
DATE: NOVEMBER 2013
SERVICE: MARKETING CLOUD, DIGITAL MARKETING, CONTENT WRITING