MARKETING CLOUD OPTIMIZATION FOR ACCOUNTING BODY
About the Client:
CPA Australia is one of the world’s largest accounting bodies with a global membership of more than 160,000 members working in 118 countries around the world, with more than 25,000 members working in senior leadership positions.
CPA Australia has been a Salesforce Marketing Cloud customer for 3+ years, but the needed help to identify more opportunities to maximise the value from their investment.
What We Did:
The brand tapped AFDigital to conduct a Salesforce Marketing Cloud workshop to discover new ways to improve the use of the platform within CPA Australia to ensure they are following the best practices to gain its best benefits. The key workshop objectives were Email Best Practice, Content Builder, HTML Basic Code, Reporting Best Practice, Data Management, and more.
CLIENT: CPA AUSTRALIA
DATE: OCTOBER 2017
SERVICE: MARKETING CLOUD, WORKSHOPS, ADVISORY