MARKETING CLOUD FOR FINANCIAL SERVICES
About the Client:
Douugh takes an AI-first approach to reimagine banking, enabling customers to better manage money and achieve financial freedom through a smart mobile banking app powered by Sophie – a personal assistant for your finances.
Douugh wants to go beyond their limits and improve their marketing even more through Marketing Cloud.
What We Did:
Douugh is not slowing down their journey to true digital transformation, and they have tapped AFDigital to assist them in implementing Salesforce Marketing Cloud, enabling the brand to leverage their customer data to create smarter and more effective customer journeys. The AFDigital team facilitated the implementation, including Email Studio setup, email template, and journey creation, as well as training and a handbook for the Douugh team to empower them to utilise the platform on their own.
DATE: JULY 2019
SERVICE: MARKETING CLOUD, IMPLEMENTATION, TRAINING & ENABLEMENT