About the Client:
FINSIA, the Financial Services Institute of Australasia, is the professional body in Australia and New Zealand for the financial services industry.
FINSIA has engaged AFDigital for assistance on their Salesforce Marketing Cloud instance.
What We Did:
FINSIA tapped AFDigital to help with their Salesforce Marketing Cloud platform, particularly in configuring their backend processes. Our team assisted the brand in creating their automated data extensions for Contacts, Leads, and Campaign Members that auto-sync with their Automation Studio audiences. Additionally, the team helped FINSIA craft their preference and subscription process through Cloud Pages in Marketing Cloud, as well as their 6-step omni-channel smart journey for their customers.
DATE: NOVEMBER 2018
SERVICE: SALES CLOUD, AUTOMATION, 1:1 JOURNEYS
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