MARKETING EVOLUTION FOR IT SERVICE
About the Client:
Arq Group, formerly Melbourne IT, provides cloud-based technology services to drive business effectiveness and profitability for many customers in Australia and around the world.
Arq Group has recently invested in Salesforce Marketing Cloud and would like to successfully migrate from their previous platform. The team wanted to learn and adopt the technology internally rather than have the work outsourced.
What We Did:
AFDigital successfully implemented Marketing Cloud for Arq Group through onboarding and enablement of the team, setup of key features that will act as a solid foundation for further development, and building a strategic Digital Transformation Roadmap for the company. In addition, AFDigital built customer journeys and email templates for the brand and held Social Studio training for the team to be fully equipped to use the technology on their own.
CLIENT: ARQ GROUP
DATE: FEBRUARY 2018
SERVICE: MARKETING CLOUD, SOCIAL STUDIO, TRAINING & ENABLEMENT