DIGITAL MARKETING FOR ANALYTICS
About the Client:
DANATEQ, a Singapore registered holding company, is porting its Cognitive Enterprise Analytics platform to other industries from telecom to banking, media, airlines, retail and the energy sector and aggressively expanding its customer base globally from its initial roots in Asia.
To achieve their objective of digital transformation in providing service to their customers, they needed to have the best customer service available. With their agents, their ability to do so at scale was difficult with their current tools.
What We Did:
With the help of AFDigital, DANATEQ was able to up their digital marketing by improving their marketing strategy. Our team implemented a robust keyword plan and social media campaign including blogs, regular social posts, ebooks, and white papers to generate leads and increase their brand’s visibility. Traffic from social increased by over 72%, Twitter followers increased by 89%, and overall website traffic and SEO improved greatly.
DATE: JULY 2013
SERVICE: DIGITAL MARKETING, SEO, CONTENT WRITING