MARKETING CLOUD HEALTH CHECK FOR TRAVEL
About the Client:
Journey Beyond brings Australia’s most unique and iconic experiences to life. Journey Beyond has a growing national footprint, and is positioning itself as one of the largest experiential tourism businesses in the country.
Journey Beyond is a current Salesforce customer, however, they would like to maximise its capabilities and utilise the platform in the best ways they can.
What We Did:
Journey Beyond needed help in leveraging their rich customer data and their Marketing Cloud instance to its potential, so the brand tapped AFDigital to provide advice and recommendations and develop a plan for success. Our team first conducted a Marketing Cloud Health Check for the brand to know exactly what needs to be improved, then provided the appropriate advice and best practices to the Journey Beyond team through a 12-month roadmap so the brand can go above and beyond in their customer journeys.
CLIENT: JOURNEY BEYOND
DATE: JULY 2019
SERVICE: MARKETING CLOUD, HEALTH CHECK, 12-MONTH ROADMAP