About the Client:
Qantas Airways is the flag carrier of Australia and its largest by fleet size, volume of international flights, and number of destinations.
Qantas needed a stronger social media presence across five markets in Asia.
What We Did:
We managed Qantas’ digital marketing across top ASEAN markets including email, social advertising, publishing, engagement and reporting. This content is localized to six markets: Hong Kong, Singapore, Indonesia, Philippines, Thailand and Vietnam. We used Social Studio to schedule and approve Qantas content and deliver regional social listening reports that gauges the sentiment in each market.
DATE: AUGUST 2014
SERVICE: SOCIAL CALENDAR & APPROVALS, SOCIAL ADVERTISING, EMAIL MARKETING
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