SMALL GROUP TOURING CO.

MARKETING CLOUD INTEGRATION FOR TRAVEL

About the Client:
The Small Group Touring Co. has been established by the Bunnik Group, offering small group tours around the world with offices in Australia, Sri Lanka, and the US.

Problem(s):
With The Small Group Touring Co.’s mission to provide a seamless and trustworthy travel experience, the brand needed help to get the right technology to get to know their customers implicitly and maintain a lasting relationship with them whether at home or travelling.

What We Did:
To achieve a seamless and trustworthy travel experience for The Small Group Touring Co.’s customers, AFDigital implemented Marketing Cloud and integrated it with their new Salesforce CRM org. The basic Marketing Cloud setup includes an email journey, a handbook, and the necessary training for their team. We also built a custom landing page using Cloud Pages in Marketing Cloud that writes status to custom locations. Additionally, the company also availed our TeamX package, where they have a pool of technical and marketing skills that they can use according to their needs.

CLIENT: SMALL GROUP TOURING CO.

DATE: JANUARY 2019

SERVICE: MARKETING CLOUD, CRM, TEAM X