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Influencer marketing has been hot news in the advertising game for the past few years. It was a natural progression from the more conventional celebrity marketing that we had all grown accustomed to. But what is the real benefit of it?
Influencers are real people. They aren’t world-famous singers, actors, or athletes who are simply paid to endorse products. They are seen as trustworthy, and authentic. And that’s exactly why more and more brands are working with them.
Although an influencer can be a type of celebrity, they generally have a more personal relationship with their followers. To build their following, they would have needed to engage with the audience a lot more than a traditional star.
Influencers are also often a lot more affordable and approachable. Even better, researchers have now found that you’re probably better off using a micro-influencer. A micro-influencer is someone who has less than 50,000 followers, making them even more affordable.
Why collaborate with micro-influencers?
Because engagement rates drop as the influencer gains more followers. It seems that the ideal influencer has between 1,000 and 10,000 followers.
At this point, the influencer is still able to engage with their followers. But, as the number of followers swells, it becomes much more difficult to make that connection. So, while an influencer with 300,000 followers might seem like the best option, you’re more likely to get better value from your campaign by hiring a few micro-influencers instead.
Are you interested in learning more about the power of influencer marketing and the state of the industry at this stage?
Check out the infographic below.
You will learn:
- The difference between micro-influencer marketing and macro-influencer marketing
- Why brands opt for this brand of marketing
- How influencers use social media
- How marketers can profit from influencers
- The power of influencers
- How consumers react to influencers
- The future of the industry
But why are we still talking about the Infographic? Go check it out for yourself!