Playbooks are operating procedures that marketing teams and partners use to ensure a consistency.

Playbooks are essential in running a scaleable marketing operation. Since being founded in 2011, AFDigital have been industry thought leaders in building playbooks for our clients across all facets of digital marketing including publishing, engagement, social customer service, email marketing, crisis management and advertising.

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Quarterly Reviews


Below is a recommended basic package, but we can also tailor a specific package depending on your business needs.


  • Playbook customisation
  • 12 Month Roadmap


  • Social Media Playbook
  • Engagement Playbook
  • Publishing Playbook
  • Reporting Playbook
  • Advertising Playbook
  • Email Playbook
  • Sales Playbook
  • Service Playbook

Playbook Management

  • Quarterly Playbook Review
  • Quarterly Training
  • Testing & Certification

Have one of our friendly staff contact you back with relevant information and pricing.

What you can expect

  1. Complete the questionnaire and checklist tasks
  2. Attend a Kick-Off and Discovery meeting
  3. We will prepare an 12 Month Roadmap
  4. We will create and tailor Playbooks as required
  5. Attend Playbook walkthrough meeting
  6. Finalise and approve Playbook
  7. Receive staff training on Playbook
  8. Have staff pass exam to ensure they hold the relevant knowledge
  9. Attend a Quarterly Business Review meeting to discuss opportunities to improve configuration, adoption and use of the platforms
What can you expect from AFDigital


Some of our amazing clients we have helped build smarter customer journeys with.


Have one of our friendly staff contact you back with relevant information and pricing.