Integrate Advertising in your 1:1 Customer Journey for rapid ROI
Customers are bombarded every day with thousands of ads, it’s becoming increasing difficult for brands to remain front of mind. The solution is quite simple in fact – in order for brands to keep the attention of customers, their advertising must also be relevant in the context of their brand journey.
Until recently brands mostly use topic, third party or demographic data to target customers, but this is still a relatively “batch and blast” approach. Now it is possible to integrate your CRM data directly and securely with the Social and Ad Networks so you can drive 1:1 advertising targeting your existing customers, lookalike of your best customers, leads in a sales funnel, disengaged customers, high churn risk customers and even suppress unhappy customers from your ad campaigns.