When marketing your business, one cannot ignore the growing influence of a new marketing medium: social media.
Social media channels can serve as an extension of your brand image that can potentially reach millions of people. But as more businesses begin to explore its social media options, is it wise to hire a professional agency to manage your social pages? Or should you keep everything in-house?
Several websites have debated the pros and cons to each choice, but we’ve discovered the benefits of doing both. A combination of agency consultation and in-house application can result in a win-win social media solution. Read on to learn the benefits on using both an agency and managing your social media pages within your own company:
Using an agency:
Experts lead you –– Agencies are known to be experts in their field. They can foresee your social media strategy. Apart from figuring out “What to post, how to post, and where?” the agency also takes it a step further by educating you on how to optimize your page for search engines. To find a good agency, research their own online image and the online campaigns they’ve made for their previous clients.
Train your in-house team –– The agency can train your in-house social media manager/team on creating content, a timely editorial calendar, and an online promotion plan. They can also advise which relevant social media platforms will work for your business and make sure your content is consistent throughout all these platforms.
Consultants on retainer — Keeping your agency as a consultant is beneficial for long-term results. They can collect and interpret online data such as statistics and insights. From there, they can help you plan your next set of goals and strategies. Agencies can also take on specific outsourced tasks (managing contests, technical support or page design) while the in-house team focuses on day-to-day content creation.
Managing it in-house:
Authenticity — No one knows your business like you do. You have all the first-hand experience, the vision, the passion, and the knowledge of your company. Therefore, producing content with your in-house team creates an authentic voice that an agency cannot imitate. Agencies can help guide you with social media practices but it should not take over your voice.
Immediate engagement to customers –– Your in-house team can respond immediately to customers regarding questions, feedback or complaints. This real time customer engagement will help your team address issues faster, and create a positive reputation online.
Control of your brand image –– Since your in-house team manages the pages, they can control every aspect of your brand’s image, from the look of the photos you post, wording of your blogs, and the timing of its release. In addition, your knowledge of your business’s plans can help you prep your customers for what’s in store in the future. Rolling out the next promotional steps should be quick and seamless since everything is managed under one roof.
Make sure that when you work with an agency, they should know your business inside and out so they are on the same page as you. Time spent in the office and absorbing your culture is also highly recommended. Your in-house team should also be responsible to learn more about social media marketing. An agency can help give your team clarity when there are some areas that are difficult to comprehend, but your voice and direction is your own decision.