100 million active users in a day. That’s how successful Instagram Stories was two months following its launch. Since then, this feature on the photo- and video-sharing social platform has seen a lot of growth, improvements, and potential.Read More
The phenomenal popularity of social media has changed the way we view content and content marketing. While the internet democratized the flow of information by making it readily accessible to the public, social media has taken it a step further by providing avenues for sharing content, which further increases the reach of content.Read More
The world of advertising is facing an extremely challenging future. At present, it is being rocked by changes that threaten its existence — and this change comes in the form of digital marketing and all of the new-fangled tools that have emerged within the last few years – SEO, metrics, and analytics – just to name a few.Read More
Every day marketers are charting new territory due to the constantly evolving social internet, enabling limitless marketing opportunities and potential competitive advantage through constant innovation. It is abundantly clear that traditional marketing has exceeded its ROI potential, for example it costs $3,800,000 for 30 second TV commercial during the Superbowl. Seriously, why aren’t marketers asking what the ROI is of that? You can’t even click through, or measure how much revenue can be attributed to it.Read More
One of the goals of our existence is to find happiness. It is something that we aspire to in all aspects of our life – both professional and personal. But happiness is also an aspirational goal for business. As business owners, we aim to try and make our customers happy – because a customer happy with your product or service will always bring his business to you.Read More
You’ve set up your social media sites, and now you’re planning to come out with a blog to attract more users to the site. Many marketing teams start out strong with a series of prepared posts, but they eventually lose momentum when they run out of creative ideas.Read More
When marketing your business, one cannot ignore the growing influence of a new marketing medium: social media.
Social media channels can serve as an extension of your brand image that can potentially reach millions of people. But as more businesses begin to explore its social media options, is it wise to hire a professional agency to manage your social pages? Or should you keep everything in-house?Read More