On October 24, Facebook will begin offering businesses a first-party cookie option with the Facebook pixel. This change is in line with updates made by other online platforms, as some browsers prefer to use first-party cookies for ads and site analytics.Read More
Facebook Insights is a very helpful tool when you’re starting a marketing campaign using Facebook. The Insights page will show important data that will help you make sense of the activities that are happening in the page you have set up.Read More
Millions of people have embraced the internet and it is now an integral part of our lives. The internet is a marketplace that is full of possibilities and many businesses are setting their sights on it. But to truly tap into this potential gold mine, you have to be noticed first.Read More
Social media has proven to be a powerful tool for marketing because of the environment it creates. Social media thrives on the interaction of people, on communicating with each other, establishing new connections, and on sharing content. It is every marketer’s dream and it’s natural for marketing professionals to take advantage of social media as another avenue to bring its message across to people.Read More
In two previous articles, we talked extensively about Radian6 and what you can do with it. But Radian6 is not the only social media marketing tool that is out there. There are a lot of social media marketing tools you can use to help you with your digital marketing campaign. Here are some of them.Read More
2013 has certainly kicked off with a bang in the digital arena. Brands are scurrying to get the edge on their competitors, and digital agencies are popping up on every corner. One thing is for certain, social media is not going away.Read More
When marketing your business, one cannot ignore the growing influence of a new marketing medium: social media.
Social media channels can serve as an extension of your brand image that can potentially reach millions of people. But as more businesses begin to explore its social media options, is it wise to hire a professional agency to manage your social pages? Or should you keep everything in-house?Read More
Facebook has created a new social landscape — one that comes with its own set of unspoken social rules. Yet many have underestimated the power of this medium. Many people assume that because Facebook is not a “physical place,” the consequences of their inappropriate behavior would have no effect on the real world.
They couldn’t be more wrong.
Your behavior on Facebook, and the Internet at large, can affect everything from personal and professional relationships to your future job employment. Do not mistake your online identity to be an alter ego that behaves shamelessly. The rules of etiquette that apply in the real world also apply online.
Here is a list of common Facebook rules that everyone breaks, and why it’s wise to not cross the line:Read More